Digital Marketing Strategies for Indie Developers: What Actually Works After Launch?

Hey fellow developers!

I know many of us here are solo developers or small teams building amazing games and apps with Godot. After spending months (or years) developing a project, it’s tough to figure out how to get people to actually find and use it.

I wanted to start a discussion around digital marketing specifically for Godot-made projects:

Have you tried running ads (Meta, Google, TikTok) for your game or app?

Did you use content marketing, influencer outreach, SEO, or app store optimization (ASO)?

Any tips on what worked — or didn’t — when promoting your app?

For those who’ve hired outside help or agencies, did it bring any real ROI?

I’m currently exploring few digital marketing services options to help push a small utility app built with Godot, and I’d love to hear any experiences or advice from this community.

Let’s help each other succeed not just in coding, but also in getting our work seen!